The South

The home of Southern Hospitality, the USA's sultry, sunny, stunning South will win your heart after warming it with its Southern Charm.

16 states make up The South, each of which has its own musical styling, cuisine, and culture. But the entire region comes together to create Southern Hospitality, welcoming visitors to sip on a glass of homemade sweet tea and move to the beat of the music that fills the air. 

USA The South

New Orleans

Call it the Big Easy, the Jazz Capital of the World, or anything in between: New Orleans is everything you need it to be and more. A walk through the French Quarter tickles every sense: the smell of Creole and Cajun cooking, the jazzy melodies, the sight of ornately adorned townhouses... what a treat to be living history out loud!



Music City reigns supreme as the international home of country music. There's so much that contributes to soul and spirit of Nashville. Explore the Country Music Hall of Fame, Music  Row, and Nashville's oldest recording studio in the iconic RCA Studio. Just remember to wear your cowboy boots and dance when the music comes on fast n' loud!


Put on your blue suede shoes and rock on down to Tennessee's southwestern city Memphis. Known as the birthplace of Blues and Soul, Memphis has a rich history of music and is now a part of living history, as it is host to Elvis Presley's old home, Graceland. Explore the history by day at the contemporary beats on Beale Street by night.

About The South

  • Fast Facts

    Fast Facts

    Visa Requirements





    US dollar (USD)

    New Orleans
    New Orleans
  • Must Do's

    Must Do's

    • Listen to a performance at the Grand Ole Opry (Nashville) - the famous stage of this venue has been graced by the greatest of the greats. Sit back and watch a show makes modern day history. 
    • Shop the French Marketplace (New Orleans) - peruse this charming open-air marketplace for local fare, unique artwork, and one-of-a-kind handicrafts. Head to the Marketplace's Dutch Alley Plaza to take in more of the special local flavour.
    • Wander around Esplanade Avenue (New Orleans) - spend a day in this scenic neighbourhood and discover storied Creole mansions protected by ornate, wrought-iron fences and surrounding locales like Treme, the neighbourhood where jazz roots first took hold. If you're lucky, you might catch a live brass band street performance!
    • Tour the Memphis Rock N' Soul Museum (Memphis) - situated on historic Beale Street, this museum from the Smithsonian Institution celebrates Memphis as the birthplace of both rock and soul music, as well as the artists who shaped its sound and style.
    • Eat a beignet at Café Du Monde (New Orleans) - the world-famous pastry is as legendary as the café itself. Take a seat, take a bite, and take in the moment.
    • Visit The Parthenon (Nashville) - a complete replica of the original structure in Athens, Nashville's Parthenon is a sight to behold.
    • Sail the swamp (New Orleans) - the waters that surround NoLa are famed for their mighty power. But they're also beloved for the spiritual stories they hold for the local communities and the ecosystem that also calls the water home.
  • Family Friendly Activities

    Family Friendly Activities

    • Experience Graceland (Memphis) - Graceland is the former abode of Elvis Presley. Here you'll find his home, his original business office, trophy building, and exhibits from his life at the palatial 14-acre estate. Tour the second most-visited home in the USA to see the standout car museum for Presley Motors, Presley's iconic Music Room, and all 22 other ornate rooms.
    • Take a cooking lesson at New Orleans School of Cooking (New Orleans) - Fall head over heels for the incredible Cajun & Creole cuisine that leaves people with serious cravings once they return home! Take a class to learn how to cook New Orleans-style.
    • Visit the National World War II Museum (New Orleans) - History buffs will be enthralled by this site that's been deemed America's official WWII Museum by the U.S. Congress. Learn about the patriotism, valour, and sacrifice of the young men and women made by this war through immersive exhibits.
  • Key Festivals and Events

    Key Festivals and Events

    • NYE Party on Beale (Memphis) - January
    • Krewe of Muses Parade (New Orleans) - February
    • Soul Fest (New Orleans) - March
    • Mardi Gras (New Orleans) - March
    • Rajun Cajun Crawfish Festival (Memphis) - April
    • The Jazz Festival (New Orleans) - April/May
    • Bonnaroo Music & Arts Festival (Nashville) - June 
    • Independence Day (Memphis, Nashville, New Orleans) - July
    • Middle Tennessee County Fairs (Nashville) - August/September
    • Music City Food + Wine Festival (Nashville) - September
    • RiverArts Fest (Memphis) - October
    • Nashville Whiskey Festival (Nashville) - October
    • Thanksgiving (Memphis, Nashville, New Orleans) - November
    • New Orleans Christmas Holiday Season (New Orleans) - December
  • Off the Tourist Trail

    Off the Tourist Trail

    • Walk over the Mississippi River (Memphis) - take in the closest view to the murky-but-mighty Mississippi River by walking on the pedestrian walkway along the "Old Bridge," or the Memphis & Arkansas Bridge.
    • Explore 12 South neighbourhood (Nashville) - this funky neighbourhood is equal parts hip and classic. Get a taste of Tennessee Bar-B-Que and peruse the indie shops that dot the streets.
    • Party down Frenchmen Street (New Orleans) - this street runs parallel to the infamous Bourbon Street but keeps the party going 7 days a week.