Forget staying on trend. Auckland is the trend.
Ranked the third-most liveable city in the world, Auckland is a city for trendsetters. It’s a buzzing city with and the edge and quirk that is so characteristic of New Zealand. It’s a microcosm with a fresh take on fashion, food, and design.
How did Auckland get this way? Two words: international influence. Surprisingly, Auckland is more diverse than New York City, Sydney and London; more than one third of the population was born overseas. With such global representation, Auckland has become a proud melting pot, combining cultures and aesthetics to create a truly unique cosmopolis.
City-dwellers in Auckland have the freedom to exercise their freedom of speech and expression of beliefs. A peaceful, tolerant community encourages a beautiful kind of experimentation that leads to new looks and cuisine. For millennials looking to flaunt and celebrate these creative expressions, the Laneway Festival - an annual event with global bands and local food vendors - becomes a veritable new aesthetics parade. For the more sophisticated crowd, the cuisine of Auckland’s renowned restaurants show the same level of experimentation but balanced with classic training and health-and-sustainability-focus. Chefs from all over the world come to Auckland to launch new operations catering to the worldly palates of Aucklanders.
A number of suburbs perfectly represent the Auckland attitude and aesthetic and a quick visit around these ways will encourage any visitor to take home a piece of the scene. Local New Zealand designers have created a community of upmarket lifestyle stores on Ponsonby Road. And 15 minutes north of Auckland is Takapuna, a suburb that has become home to New Zealand artisanal handicrafts and designs. To see what form it takes in homewares, decorative accessories and art, a trip to Newmarket is key. A little off the beaten path on Karangahape Road live the top vintage and contemporary streetwear shops. And the iconic Queen Street is the shopping go-to destination for the true fashion-finders; it’s riddled with the top international luxury labels and chic boutiques.
Auckland is truly the flipside of New Zealand’s reputation for complete immersion into nature; Auckland is the beautiful foil to the remote wilderness. Its livability and trendsetting make it a destination unlike any other in the Southern hemisphere.