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“New York, New York, it’s a wonderful town.”

It’s “the city that never sleeps” and “the concrete jungle where dreams are made of.”

There’s a reason that this city is one of the most written about, sung about and filmed: everything you hear is true.

‘The City’ is electric. There’s a real buzz keeping this city running 24 hours a day, 7 days a week. But what feeds into this pulse?

5 Boroughs, Countless Neighbourhoods

Manhattan, Brooklyn, The Bronx, Queens and Staten Island: ‘the city’ refers to Manhattan, but all five boroughs make up the entirety of New York City. Within each of these boroughs are more neighbourhoods than anyone could count. Each has a personality shaped by the immigrants who moved there, the shops they opened and the foods they sell. Some of these neighbourhoods, especially in Manhattan and Brooklyn, stretch only a couple of blocks long and wide; it’s the perfect example of why this city is a melting pot and how they're a space for people who share their interests, dreams and needs.  

New York Manhattan bridge

The Best Of The Best

In 2017, NYC boasted more than 70 Michelin-star restaurants. New York Fashion Week is the marquee event that launches Fashion Month twice each year. Comedians, stage actors, dancers and multi-medium artists train at the country’s top conservatories and schools in NYC. The New York Stock Exchange is the most important institution in the global financial market. And the list goes on. Visitors and New Yorkers know to expect the absolute best of the best and leadership in every industry.

The Relentless Pace

NYC stands out from other cosmopolitan cities because of its relentless pace. Since the subway runs all through the night, city-dwellers are constantly on the move. Perhaps you’ve heard the phrase ‘a New York Minute’. It comes from the inherent m.o. New Yorkers have - they know that time is money, and they don’t like to waste either. So the rumours are true that visitors are encouraged to walk fast and keep up with the pace. But ask for directions or recommendations and you’ll find that New Yorkers are always willing to stop and help.

City-dwellers in New York building

Constant Reinvention

As a result of the relentless pace, maintaining the reputation for being the best and staying open to immigrants and dreamers who have always wanted to make NYC home, the entire city is incessantly changing. And of course, gentrification plays a large role too. Stores, shops and restaurants close as quickly as they open. It could be a source of disappointment - showing how hard it is to make it in this city - but more than anything, it’s exciting. There’s always something new to discover, and it’s impossible to be bored. The pulse of the city beats on always.  

 Woman crossing a street at lights at Washington Square Arch